Working Globally from San Francisco


Kathryn Amenta, Money Coach

I am committed to helping you unravel the emotional and psychological dimensions of your money problems. From my heart of compassion and non-judgment, I will guide you in seeing how your emotions and habits have driven up your debt, eroded your financial security, diminished your dreams, even disrupted your relationships and kept you in fear.

From a background in finance and psychology, I began practice as a money coach in 1994. Previously, I was a project manager with Merril Corp in San Francisco, coordinating corporate, private and municipal financings. I held management positions with Charles P. Young and Merrill Corp, and was an investments advisor for Merrill Lynch. Education/Associations: I am a graduate of Mills College (psychology) and completed graduate studies at University of CA (business). I am a graduate of the Financial Recovery Institute and member of the Financial Planning Assn. I am committed to ongoing education in the fields of finance and psychology.

Pro bono: Financial Planning Association of San Francisco. Couples and family counseling, and divorce mediation through Collaborative Council of the Redwood Empire and San Francisco. Henry Ohloff Houses San Francisco and Marin. San Francisco Youth Credit Union. Author and speaker: NBC-TV Bay Area, Financial Literacy Project Mountain View, National Assn Financial Planners, University of CA Berkeley, Auto Desk Annual Conference Las Vegas, KBZS-Business Radio and KFOG-Radio.

My Core Values

  • Live within my means.
  • Reduce friction, stress, fear and anxiety in the world by helping others live within their means.
  • Support a more holistic way of life for people on the planet—physically, emotionally and spiritually.
  • Repurpose everything: Don’t buy something new without looking at what I already have. Make old things new again.
  • Value human connection over stuff. Nobody ever went to their deathbed wishing they had more money in life—most wish they’d had more time with family and friends.
  • Think outside the box about what I need to own.

Working Globally from
San Francisco

PH: 415.333.6972


1693 Polk St., Suite 210
San Francisco, CA 94109


230 Teresita Blvd.
San Francisco, CA 94127

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